Guest Speaker: Oded Nov from NYU-Poly
Next Thursday (Oct 4) the Michigan Interactive and Social Computing group is hosting Oded Nov from Polytechnic Institute of New York University.
Thurs. Oct 4, 2012 at 12 pm in 1255 North Quad
Personality-Targeted Design: Theory, Experimental Procedure, and Preliminary Results
We introduce a framework for personality-targeted design, much like a medical treatment applied to a person based on her specific genetic profile. In a series of studies we examine the effect of the interaction between personality traits and theory-driven UI features on users’ online behavior, and demonstrate the effectiveness of interactionist design.
Oded Nov is an Assistant Professor at the Polytechnic Institute of New York University. He received his PhD from Cambridge University. His research focuses on motivational, dispositional and social aspects of information systems and social media. Dr. Nov is a recipient of the National Science Foundation CAREER Award.