Event Information:

  • Tue

    [Talk] Omar Sosa-Tzec - Can we use rhetoric to talk about delight in interactive systems?

    11:30 amErhlicher Room(NQ 3100), 105 S. State St. Ann Arbor

    On Tuesday (2/06 @ 11:30 AM. North Quad, Ehrlicher Room NQ 3100), Omar Sosa-Tzec from University of Michigan will give a talk titled Can we use rhetoric to talk about delight in interactive systems?

    Please help forward this announcement to anyone who might be interested! Light lunch will be provided. Please RSVP if you will be there :

    Delight has become a matter of interest for interaction designers. Those moments of surprise and pleasure during the user experience can affect the user's perception regarding the system's performance, character, and significance in her everyday life. In this sense, the delight inherent to a system's design entails a persuasive intent. Since rhetoric is concerned with persuasion and emotion, it is reasonable to ask if this discipline can help us study the relationship between delight and a system's design features. In this talk, I will discuss how I have utilized rhetorical concepts to analyze the design of interfaces and have drawn connections between the results of these analyses and existing constructs of delight and pleasure from diverse perspectives. The goal of this talk to illustrate one way to bring rhetoric into human-computer interaction/interaction design and articulate the notion of delight in interactive systems.

    Speaker Bio:

    Omar Sosa Tzec is an information and interface designer fascinated by the creation of visually-oriented interactive-informational artifacts, how they create meaning, and how they impact everyday life. His research lies at the intersection of information design, human-computer interaction, rhetoric, semiotics, and multimodal argumentation. Within that space, Tzec explores the application of theory for the analysis of such artifacts and the articulation of their compositional and experiential qualities. He is also interested in diagrammatic thinking and representations applied to knowledge transfer and design processes, sketching in UX design, symbols in graphical user interfaces, typography, and lettering. Tzec has a PhD in Informatics (track: Human-Computer Interaction Design) from Indiana University Bloomington (USA), MA in Information Design from University of the Americas Puebla (Mexico) and MS in Computer Science from Center for Research in Mathematics (Mexico).

    Please join us for this talk on 2/6 @ 11:30 AM